New Year, New Goals

December 30, 2019

As we near the end of 2019, we should reflect on the great successes and adversities faced this past year. These moments can be celebrated, like record breaking yields or use of a new technology improving the way we farm. These experiences help build the foundation for years to come. Or finding key learnings from adversity, like the drastic weather events experienced in the western corn belt that forever altered farming communities. All these moments are in the rear-view mirror with great lessons learned, and to help us focus on goal setting for 2020.

For the past several years, my wife and I sit down in January and list out and discuss the goals we have for the next 12 months. We also discuss long term goals, but the focus is on what we need or want to accomplish in the next calendar year. Yes, this takes time and can even be uncomfortable as there is only so much time and resources we have in each given day. Sometimes we don’t agree on goals initially or even have conflicting goals, but we always ensure that we’re aligned at the beginning of the year on what’s important to our family and how we want to invest our time, energy and resources.

Whether it’s your family, work, business or farm operation, the beginning of the year is a great time to step back and reflect on the previous year and identify the priorities for the next year.  Over the past several years in setting personal and professional goals there are a few things I’ve learned that have benefited me that I’d like to share with you. Here are some suggestions to keep in mind.

  1. Take time to reflect on the prior year.
  • Recognize and celebrate the wins. What went well and why? Give credit to those that contributed to your success, that may even include yourself!
  • What didn’t go well or could have gone better? How do you learn from this and improve next year?
  1. Identify what success looks like for the next year and list out goals that align with your success.  Include some stretch goals, but don’t leave out some of the fundamental priorities.
  2. Involve those around you. Whether your spouse, teammates or employee’s; it’s important that everyone is bought in and participates in planning.
  3. Build out plans, timelines and milestones to ensure success.  As they say, “A goal without a plan is just a wish.” Create your plan for success.
  4. Set reminders throughout the year, either monthly or quarterly to evaluate and see how you are tracking against your goals. Things change and there may be a need to adjust as you go.
  5. The last piece of advice I have is a reminder to focus on the big rocks. You can do anything you want, but you can’t do everything. Identify what really matters and focus on those, personally or professionally.

Hoegemeyer’s success hinges on that of our dealers and customers.  As you sit down to identify your goals for 2020, know that the Hoegemeyer team is doing the same with an emphasis of driving further success of our dealers and customers. Our mutual success is rooted in our four strategic pillars which include:

  • Regional focused on the Western Corn Belt
  • Strong team of outstanding people and values
  • Leveraging a strong agronomy team and resources
  • Taking advantage of our access to the best genetics and traits in the industry

Here’s a toast to your 2019 success, learning opportunities, overcoming adversity, and most importantly, a fresh start to 2020.

Wishing you all a Happy New Year.

Jeremy Thompson
General Manager




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